The Interbrand worldwide brand value of Hyundai Motor Company increased by 14% year over year to $17.3 billion in 2022, moving it up to 35th place for the second year in a row and marking its eighth consecutive year in the top 40 brands. With the exception of luxury/premium, this represented the automobile mass market brands with the fastest growth.
Major multinational corporations are evaluated each year by the global brand consultancy business Interbrand in order to compile its list of the Best Global Brands. The present value of each brand is determined through a thorough analysis of its financial and marketing operations, which are used to estimate its potential future revenue.
With cutting-edge technologies and attractive designs, leading the EV market
The expanding Hyundai IONIQ portfolio is well known for introducing cutting-edge technologies and captivating looks to the increasingly crowded EV market. The 2021 launch of the IONIQ 5 determined the design and technological direction for EVs at Hyundai Motor. As a result, it defeated high-performance and luxury cars to win multiple accolades, including the prestigious 2022 World Car of the Year title.
Hyundai Motor unveiled the IONIQ 6 “Electrified Streamliner” in 2022, capturing the attention of both buyers and critics with its distinctive appearance, increased driving range, and cutting-edge interior. In order to meet the rapidly expanding market demand, Hyundai Motor will add the IONIQ 7 all-electric SUV in 2024 under its dedicated EV brand, leveraging its unmatched production expertise
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Expanding perspectives on future mobility and technological development
The company demonstrated at its CES 2022 pavilion, which took home the Grand Prize at the 2022 Red Dot Awards, how its robotics division will lead the paradigm shift in future mobility, moving beyond current modes of transportation to provide limitless freedom of movement for people.
Promoting brand trustworthiness and compassion through proactive ESG management
Through proactive environmental, social, and governance (ESG) initiatives, such as reinforcing standards for improving the working environment in the supply chain, Hyundai Motor is strengthening its brand credibility and empathy in tandem with the realization of environmentally friendly and future-focused technologies.
The business entered the Dow Jones Sustainability Index (DJSI) World Index for the first time last year in recognition of the success of its ESG management initiatives, placing it among the top 2,500 worldwide corporations by market capitalization