Hyundai Motor India Ltd. (HMIL) has entered into a four year partnership with the apex cricket body, Board of Control for Cricket in India (BCCI), as an Official Partner for all its matches in India along with exclusive category rights. Aside from providing the vehicles, Hyundai will initiate activities during the tournaments to enable cricket fans in various parts of the country to ‘Experience Hyundai’. To reach out to people in multiple cities, Hyundai will conduct Trophy Tours in association with BCCI to build excitement prior to the tournaments. In-stadia car display and branding at team dug-outs during T20 matches` will be the major on-ground promotional activities during the tournaments.
Hyundai is the Official Partner of BCCI for all matches to be played over the period of four years across the three formats – Test, One day, and T20. Under this agreement, a Hyundai fleet of premium cars would be used for transporting the various stakeholders of the game throughout the event.
Commenting on the partnership, Mr Y K Koo, Managing Director and CEO, Hyundai Motor India Ltd. said, “Hyundai is extremely proud to be the Official Partner of the Board of Control for Cricket in India (BCCI) for the next four years. Indians love their cricket, and they love their cars and that’s one of the reasons Hyundai has always been closely associated with a sport like cricket. We want to keep the excitement around Hyundai brand by engaging our customers at every point. This partnership is a part of Hyundai’s efforts to expand its presence in global sporting activities like Cricket, Football, Golf and World Rally Championship across worldwide markets. Hyundai sees this cricket partnership as a core element of its strategy, playing a vital role in connecting global customers to our brand.”
At an official signing ceremony, Mr Anurag Thakur, Honorary Secretary – Board of Control for Cricket in India (BCCI), said, “We are glad to welcome Hyundai on board as the Official Partner for all international matches organized by BCCI in India. Hyundai is a global automotive leader and we look forward to working together for the next four years to deliver a strong partnership at all our matches in India.”