Hyundai Motor India Limited (HMIL), the country’s second largest car manufacturer, yesterday flagged off the first edition of its cross country drive ‘i-Drive India’ with the new special edition iTech i10 that we recently reported about. It may be noted that the iTech i10 is a celebratory edition of the i10 hatchback and has been launched by the Indian subsidiary of the Korean auto giant to celebrate 12 lakhs i10 cars sold worldwide. The flag off ceremony was held at Hyundai Motor Plaza, New Delhi.
The cross country drive with i Tech i10 will cover a distance of more than 9,000 kms over a period of 25 days through numerous destinations along the ‘Golden Quadrilateral’ route and will culminate in New Delhi on March 29, 2013.
Mr. Nalin Kapoor, Senior General Manager and Group Head of Marketing, HMIL, commented at the ‘i-Drive India’ flag off ceremony, “We are delighted to launch the first edition of Hyundai’s cross country drive i-Drive India with the special edition of our most successful car i-10. We are certain that the new special edition with its innovative and advanced features will be appreciated by all the participants of this drive. Through Modern Premium brand direction, we provide new value and Hyundai experience to our customers”
‘i-Drive India’s’ route has been planned to explore the key iconic locations, myriad landscape and culture and diversity of India before reaching the final destination. During the drive the participants will traverse through diverse terrains high altitude mountainous terrains, beaches, flat highways, congested city roads and the interiors of India to showcase the durability, performance, reliability and fuel efficiency of i-Tech i10.
‘i-Drive’ Route: Delhi-Jaipur-Udaipur-Silvassa-Mumbai-Goa-Hubli-Bangalore-Coimbatore-Kochi-Salem-Chennai-Vijayawada-Vishakhapatnam-Bhubaneshwar-Kolkata-Gaya-Varanasi-Agra-Delhi-Jammu-Delhi