Hyundai Motor India Limited (HMIL) announced Bollywood legend and superstar Shah Rukh Khan as the brand ambassador for their Xcent compact sedan. Hyundai and SRK have had a long standing association of 16 years, with SRK endorsing Hyundai’s flagship products for 16 years, making it one of the long-lasting association not only for an automobile company but for any brand in India.
The new TVC is built around the theme of, “multiplying the life’s joys with the generous Xtras like – Xtra space, style and comfort”. The film unfolds to show how SRK is an ‘Xtra Hunter’ and has a quest for more. The Hyundai Xcent was unveiled in February 2014 with a global launch at Auto Expo in New Delhi and till date 35,400 examples have been shifted by Hyundai India.
Speaking on the association, Mr.BS Seo MD& CEO- HMIL, said, “It’s been a wonderful journey with Bollywood superstar Shah Rukh Khan, as we complete 16 years of long-standing association. SRK’s association has enhanced the brand’s reminiscence and propagated our Modern Premium brand values. And with the transition from i10 to Xcent, the new association connects the family man Shah Rukh Khan with the attributes of real family sedan Xcent. Xcent with its premium features and stylish design has made its mark amongst the customers and we are confident that the new association will create the magic again.”
On this association, Shah Rukh Khan, Bollywood Superstar and Hyundai Brand Ambassador expressed, “It’s a delight to have been associated with Hyundai for 16 years and it never seemed like work to me. It was always a pleasure to be associated with one of the most trusted and loved car brand in India. For me the brand Hyundai is family as we have grown together for the last 16 years. Hyundai has always been close to my heart, as it gave people the power to own a modern premium, stylish and valuable car.”