Hyundai Motor India Limited (HMIL), a subsidiary of HMC, the fastest-growing automaker by brand and the official partner for International Cricket Council (ICC) announces the live screening of all ICC Champions Trophy 2013 matches from 6th June to 23rd June, 2013 at ‘Hyundai ICC Fan Parks’.
The Hyundai ICC Fan Park will be held in 7 cities at prominent malls – Delhi: Select City Walk and Ambience Mall, in Mumbai: Infiniti Malad Mall, in Chennai: Express Avenue Mall, in Bangalore: Forum Value Mall, in Hyderabad – Prasad I Max Mall, in Kolkata – South City Mall and in Lucknow Phoenix United Mall where cricket enthusiasts will have the opportunity to watch all the matches of the ICC Champions Trophy 2013 together on giant screens with a fun-filled environment. The airport screening will be held at Delhi T3 and at Hyderabad airport.
Announcing the Hyundai ICC Fan Park, Mr Nalin Kapoor, Sr. GM and Group Head – Marketing, HMIL said, “As the official partner of ICC, we are enthused to celebrate the ICC Champions Trophy 2013 at the ‘Hyundai ICC Fan Park’. These initiatives provide us with a platform to enrich and strengthen our relationship with cricket fans and take our brand association forward. We are positive that the cricket fans will surely enjoy the tournament in these Fan Parks.”
To add to the excitement among the cricket fans, special activities are being organized at the malls in each of these cities, which will include games and quizzes on cricket trivia. All the fans can pen their good wishes on the cricket balls provided to them and cheer for their favourite teams. All these balls will be collected from all over the country and a mega Hyundai Good Wish Wall will be created at the Fan Park in Delhi and a smaller replica of the wish wall will be showcased at various Fan Parks across the country.
A new campaign ‘Blue by Heart’ has been specially conceptualized to connect Cricket enthusiasts and Hyundai. The colour blue is a brand symbol of Hyundai and the passion of cricket. ‘Blue by heart’ campaign is a reflection of a true cricket enthusiast and makes the brand integral to the game, thereby making it integral to the fans. It represents Emotions, Oneness and Unity for the team as a fan and a follower. The campaign will be aired on TV, Print, and Digital media.
During this season, Hyundai Motor India in association with ESPN Cricinfo has brought a lifetime opportunity to all true cricket fans with, ‘Hyundai Cricjockey’. As a part of the special ‘Blue by Heart’ campaign (www.bluebyheart.com), HMIL has organised a contest which would be available online and on mobile platforms. Participants need to watch a cricket video and submit their commentary. Winning ‘Hyundai Cricjockeys’ will get an opportunity to see the actual ESPN Cricinfo Studios in Bengaluru, where they would learn the entire cricket reporting procedures and also get to do Live Google+ Hangouts with the Editorial Team of ESPN Cricinfo during the ICC Champion Trophy 2013 matches. The grand winner will get an opportunity to write an entire cricketing blog on the main ESPN cricinfo website. Apart from these Cricjokeys would also get prizes like smart phones, tablet and music players.