Hyundai Motor India Limited (HMIL) is celebrating a remarkable achievement as its newest SUV, the Hyundai Exter, has already garnered over 50,000 bookings within just 30 days of its launch. This overwhelming response from Indian customers showcases the Exter’s instant popularity and its ability to redefine standards in its segment, offering safety, powertrain, comfort, and convenience that set it apart.
A Game-Changing “SUV”
Hyundai’s Exter has created quite a stir in the automotive world. Packed with innovation and designed to deliver a unique driving experience, the SUV has set new benchmarks in its category. Among its standout features, safety takes the lead with six airbags being standard across all trims, coupled with the option of Electronic Stability Control (ESC) and Hill Assist Control (HAC) throughout the lineup. This commitment to safety has resonated strongly with Indian customers.
Sunroof Variants and Industry-First Features
An impressive 75% of the bookings stem from the sunroof-equipped variants, showcasing a clear demand for elevated features in the market. Additionally, the Hyundai Exter boasts an industry-first: an Automatic version with an innovative Automated Manual Transmission (AMT) featuring paddle shifters, catering to the growing preference for convenient and effortless driving experiences.
Customer Enthusiasm Exceeding Expectations
Mr. Tarun Garg, Chief Operating Officer of Hyundai Motor India Ltd., expressed his excitement about the customer response: “The response to EXTER is euphoric, so much so that the bookings have zoomed from 10,000 prelaunch to 50,000 plus in less than 30 days of launch. What is also interesting to witness is that the trims with sunroof constitute more than 75% of total bookings signaling a big thumbs up from the customers for the segment raising benchmark features introduced in the Exter.”
Tempting Features and New Design Language
Hyundai Exter offers an array of features that cater to customers’ desires for space, comfort, safety, and modern design. It boasts an impressive lineup of 20 “First in Segment” features and 9 “Best in Segment” features. Furthermore, Hyundai is ensuring customer confidence by offering a 3-year unlimited kilometers warranty, along with an option for a 7-year extended warranty, all while maintaining the lowest cost of maintenance in its category.
With 6 monotone and 3 dual-tone exterior color options, the Hyundai Exter allows customers to personalize their vehicles to suit their style preferences. The EXTER’s diverse range ensures that there’s something for everyone.
Affordable
The starting price for the Hyundai Exter is INR 5,99,900 (ex-showroom). This competitive pricing, combined with its remarkable features and customer-driven design, positions the Exter as an attractive choice in the SUV market.
As Hyundai Motor India Ltd. celebrates this impressive milestone, it reiterates its commitment to delivering advanced technology, quality, safety, and comfort to its customers. The Exter’s soaring popularity is a testament to Hyundai’s dedication to exceeding customer expectations and shaping the future of mobility solutions.
Check out our review on the Hyundai Exter!