Honda launches Mobile Service Van initiative to tap rural customers



The rural region accounts for a huge number of vehicles but lacks the service availability. Honda understands the needs to provide services in the rural areas as well. Entering the new and empowered Era in India, Honda has developed its Wave 2.0 strategy blue-print which encapsulates how Honda wings aims to realize its potential in hinterlands and achieve its goal of increased market penetration.

As opposed to a traditional service van, Honda’s Mobile Service Van is unique as it combines a dealership & service outlet in a truly mobile format – a boon for reaching out to prospective and existing customers in rural areas at very effective cost.

Within the Mobile Service Van there is ample space for a display two-wheeler, seating arrangement for customers, LED display for better visual understanding of Honda’s two-wheeler, provision for test rides and public address system to create customer awareness via regular announcements. The two service bays translate to quality service and genuine spare parts closer to customer. Additionally, the mobile service van is a crucial platform through which Honda will train local service technicians at every hamlet. Honda aims to expand the concept to 11 mobile service vans by the year end.

honda CD 110 Dream (3)

Announcing the Honda’s Mobile Service Van solution Mr. Keita Muramatsu, CEO & President, Honda Motorcycle & Scooter India said, “As the only Honda, we are expanding our network into hinterlands. In fact 70 per cent of the approximately 1,000 touch-points that we aim to add this year will be in rural areas. The new Mobile Service Van (MSV) is designed to take Honda one step ahead of even where the reach of its last touch-point ends.

As part of its go-rural approach, Honda plans to take its sales and service network to 3800 by the year end. Parallely, a new rural vertical has been internally created in early 2014 wherein close to 15 people and foot soldiers are closely overseeing Honda’s rural strategy, communication and implementation.

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