Quick Overview:
- Honda Elevate surpasses 1 lakh cumulative sales, including 53,326 units in India.
- The SUV is the first made-in-India Honda model exported to Japan.
- Over 79% of Indian customers prefer the CVT variant.
Honda Cars India Ltd. (HCIL) has achieved a major milestone with its Honda Elevate, surpassing 1 lakh cumulative sales. Launched in September 2023, the Elevate has sold 53,326 units in India and 47,653 units overseas by January 2025. The SUV is produced exclusively at Honda’s Tapukara plant in Rajasthan and is a key contributor to the brand’s growth in both domestic and international markets.
Elevate’s Success Story
The Elevate quickly established itself as a significant model for Honda in India. Since its debut, it has received over 20 industry awards, including Car of the Year and SUV of the Year from leading media platforms. Honda’s decision to export the Elevate to countries like Japan, South Africa, Nepal, and Bhutan has expanded its global reach, making it the largest export model for HCIL.
The SUV has also strengthened Honda’s export business, contributing to a 65% growth in FY 2023-24 and over 92% in the current fiscal year (April 2024 to January 2025). It is the first-ever made-in-India Honda car exported to Japan, underlining the company’s manufacturing capabilities and global competitiveness.
Features and Customer Preferences
Built on the “Urban Freestyler” concept, the Honda Elevate combines bold styling with practicality. It offers advanced features like the Honda SENSING suite, which includes a range of driver assistance systems. The SUV is also compliant with E20 fuel standards, reflecting Honda’s commitment to sustainable mobility.
In India, customer preferences reveal interesting trends:
- Top Variant Choice: 53% of Elevate buyers opt for the ZX variant, which includes ADAS features.
- Transmission Preference: 79% of customers prefer the CVT variant, available in V, VX, and ZX grades.
- New Buyers: 22% of customers are first-time car buyers, reflecting rising aspirations for advanced technology.
- Additional Car: 43% of Elevate buyers purchase it as a secondary vehicle for their household.
When it comes to color preferences, Platinum White Pearl leads with 35.1%, followed by Golden Brown Metallic (19.9%) and Meteoroid Gray Metallic (15.4%). Collectively, Elevate owners in India have driven over 32.6 crore kilometers.
Competition and Market Position
The Honda Elevate competes with popular midsize SUVs like the Hyundai Creta, Kia Seltos, and Maruti Suzuki Grand Vitara. While it lacks a diesel option, the Elevate’s smooth CVT transmission, advanced safety tech, and spacious cabin help it stand out in the crowded segment.
Final Thoughts
The Honda Elevate’s 1 lakh sales milestone reflects its growing popularity in India and abroad. With a strong focus on technology, safety, and customer satisfaction, the Elevate continues to be a key model for Honda’s future in the competitive SUV market.