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Honda CB Unicorn 160 TVC Campaign unveiled

Honda CB Unicorn 160 TVC - 2

Honda Motorcycle & Scooter India has kicked-off latest TVC campaign for its Honda CB Unicorn 160. The objective of this novel campaign is to further reinforce presence and increase market share in 150cc-180cc segment by leveraging the legacy of brand Unicorn in a new stylish avatar. The campaign aims to capture maximum market share in the 150~160cc segment and to leverage the legacy of brand Unicorn and further, solidify HMSI’s presence in the category by converging existing and prospective users of CB Unicorn. The television campaign has been created by Dentsu Marcom and is on air across channels.

Here is the TVC:

Speaking about the new TVC campaign, Y. S. Guleria, Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd said, “The TVC has been pictured beautifully to bring out the elegant appeal of CB Unicorn 160 as well as stresses on the personality of the rider. Honda Unicorn has been a household name for performance and reliability in the 150-160cc category; with new Honda CB Unicorn 160 we aim to redefine the category and raise the bar with a differentiated style, superior performance and best in class mileage with Honda Eco Technology (HET).”

Honda CB Unicorn 160 TVC - 1

Titus Upputuru, National Creative Director- Dentsu Marcom added, “The new CB Unicorn 160 is like the man who rides it, does not just look good, but also is inherently good. CB Unicorn has always been known to be a solid, reliable motorcycle. Now with added looks and power of new 160cc engine, it promises to attract more consumers and offers a great combination in the segment.”

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