Noticing the trend of EVs, Hero MotoCorp decided to launch their EVs under a new brand. Back in March, Hero announced that their EV lineup will fall under the name called ‘Vida’. Back in August 2021, Hero teased its first-ever product which will be launching under the Vida brand. This electric scooter was initially slated to launch on July 1st, 2022. However, the launch has now been delayed to the festive season.
Official statement
Mr. Swadesh Srivastava, Head of the Emerging Mobility Business Unit (EMBU), said, “In line with our philosophy of providing the highest quality products to our customers, we remain committed to bringing the best of Electric Vehicles (EVs) to our customers across the globe. The ongoing geopolitical situation has resulted in enormous supply chain issues and a shortage of various components, including semiconductors. Keeping customers as the top-most priority, we, therefore, feel it would be prudent to unveil the first EV product around the upcoming festive period instead of July as earlier announced. We are accordingly gearing up for the launch of VIDA – Powered by Hero – in the festive season.”
What do we know so far?
Though we have all heard the name Hero Electric and it is indeed a lineage of the same family, Hero MotoCorp cannot sell its EVs under the name ‘Hero Electric’ as the brand upholds its own identity and works independently. The six trademarked names are giving a taste of the wide variety of two-wheelers that Hero might have in mind. The applied-for names are; ‘Vida Electric’, ‘Vida EV’, ‘Vida Mobility’, ‘Vida Scooter’, ‘Vida Motorcycles’, and ‘Vida MotoCorp’. Even though Hero has only announced its plans for an electric scooter, these patents suggest that the brand might soon look into the electric motorcycle business.
Providing a proper network of service stations, and charging stations is also a concern for EVs, and the names such as ‘Vida Electric’, and ‘Vida Mobility’ also point toward plans for building a network for EV customers. Hero MotoCorp is a big name in the petrol two-wheeler market, and we hope for it to deliver similar performance in the EV industry as well. It will be competing with all the present E-scooters including the Ola S1 and S1 Pro and Ather 450x. It will be interesting to see what Hero will offer at a time like this when the E-Scooter market is soaring to new heights and every other brand has something different to offer.