Google and Audi Expected to Announce Android-Based Infotainment System at CES

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At the Consumer Electronics Show in Las Vegas next week, Google and Audi are expected to announce the joint development of in-car entertainment and infotainment systems based on the Android software.

Audi A3 MMI Display/MMI Navigation plus, CAR-Menue

According to people concerned with the matter, Google also plans to announce collaborations with other automotive and tech companies, which includes chip maker Nvidia Corp., to establish and incorporate Android as an important technology for future vehicles.

Tech giant Google wants to offer similar music, navigation, apps and services in cars to those available now on Android-powered smartphones. This move from the California based company is seen as a response to Apple’s initiative launched last June to integrate iPhones and other devices running its iOS operating system with carmaker’s dashboard control panels. Apple so far has agreed to partner with BMW, Mercedes-Benz, GM and Honda.

Cars are becoming more complex, and with the computing power that is going into vehicles, you need that type of system in the car,” Audi’s head of product strategy Filip Brabec told The Wall Street Journal. He acknowledged that vehicles in future will need computer operating systems to support the kind of apps and functions that consumers want to access while driving.

At the Consumer Electronics Show 2014, the Ingolstadt based car maker is also expected to demonstrate new technologies that allow cars to drive themselves in certain situations and for short periods of time. The systems are set to arrive on new models over the next four or five years.

American car maker,Ford, is expected to demonstrate an autonomous vehicle it has developed at CES next week. Meanwhile, BMW has also announced a demonstration of related technology at the show.

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