GM India to soon start Chevrolet Enjoy Production in India

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It has emerged that General Motors India (GMI) will soon go ahead with the production of the Enjoy MPV at its Halol plant. The Enjoy is taking its own sweet time coming to the Indian car market and will battle it out against the recently launched Nissan Evalia and Maruti Ertiga. The trial production of the MPV has already commenced it is being reported that the pre-production drives too have been concluded.

The Chevrolet Enjoy MPV will be launched in April 2013 and will come with a very competitive price tag. The GM Enjoy has been developed by SAIC, which is GM’s partner in its Chinese car market.

The Chevrolet Enjoy MPV is a genuine seven seater and will go head on against the high selling Maruti Suzuki Ertiga when it is launched in Indian market. Rumours are aplenty that the Enjoy will be priced lower than the Ertiga and will offer more features. It may be noted that there are fair chances of this being true as we recently saw GM India pricing the Sail sedan slightly lower than the Maruti Suzuki Swift Dzire. It may be noted that the Sail is both more spacious and arguably, more stylish than the Dzire, which has ungainly proportions.

Helping GM India with pricing the Enjoy very competitively will be a high level of localization that GM India has managed to achieve. Powering the Chevrolet Enjoy will be the same Fiat sourced 1.3 Liter turbo diesel engine that powers the Ertiga. It may be noted that the same engine also powers the Dzire and the Sail and GM India has managed to do a good job with tuning the Multijet for their sedan.

Unlike the Ertiga, which also has a 1.4 litres petrol variant, the Enjoy won’t get a petrol engine. This shouldn’t really affect the sales of the upcoming MPV as the demand for petrol powered MPVs is next to non existent in India.

Source TheHindu

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