Ford EcoSport waiting period to come down; manufacturer to ramp up production

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Added in: Ford

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Last we reported on this topic, it was about how Ford EcoSport waiting period in India might head further up north. It may be noted that Ford India has already earned itself quite a lot of flak for the huge waiting period for its compact SUV and the Ford EcoSport waiting period is easily the biggest deterrent for prospective buyers. Now, though, in a news that should come across as a huge relief for many, it has emerged that the waiting period for the EcoSport is slated to go down as its manufacturer has decided to further ramp up the production at its Chennai facility.

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Starting second half of this year, Ford’s Chennai facility will operate 24×7, all  in a bid to produce more units of EcoSport and hence, reduce the waiting period. Currently, this manufacturing plant produces 350 units of the compact SUV in a day. However, by June, the production would go up to 450 units a day. Come October 2014 and the production will be pegged at about 750-850 EcoSports a day! However, some believe that the supply constraints that the manufacturer is currently facing could lead to a significant delay in the introduction of this third shift. So far, the manufacturer hasn’t talked about how it plans to counter this problem. But there are good chances that Ford India has already prepared itself to face such issues and might very well launch the thrid shift, bang on scheduled time!

Currently, the situation is so bad that many Ford India dealers across the country have again resorted to terminating the bookings of many variants of the EcoSport. Among the worst hit is the automatic variant, which comes equipped with a 1.5 litre petrol engine and is available only in the flagship Titanium trim level.

via Economic Times

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  • Vinod Bansal says:

    Tata sierra was one of first compact SUV in india.at that time there is no market for cp suv's.no the time is right why tata is not launching that kind of product.being a tata one can except TATA COMPACT SUV would surely better and affordable.they should price it in 4.99 to 7.99 lacs price range or rs 1lacs less than ecosport respective variant with same or better features.

  • george says:

    India needs more compact SUV.s, TATA MAHINDRA act fast….