We reported in detail when Fiat India announced its growth plan for the next few years. A part of these plans is a new compact SUV to battle it out against the high selling Renault Duster. While we all believed that the upcoming compact SUV would be the Fiat 500X, there are a couple of big hurdles that Fiat India needs to overcome in case it wishes to bring the 500X to the sub-continent.
First of all, Fiat India would need to pump in a huge sum of money to ‘Indian-ize’ the 500X, which has otherwise been developed as per European market and driving conditions. Also, a car developed as per the standards prevailing in European auto industry means that it would have a high selling price. Fiat will need to produce the 500X in India and that would further require huge cost of localisation.
Secondly, the 500X, even after severe cost cutting measures, can’t be priced as low as the Renault Duster. It may be noted that the 500X is based on the 500 hatchback and it will be indeed a tough task for Fiat India to position the two closely related cars properly.
Now, it has emerged that Fiat might be readying a compact SUV version of the Punto. This compact SUV will use the same platform and will come go on sale under the ‘Punto Adventure’ moniker.
A Compact SUV based on the Punto platform will mean that Fiat India won’t have to pump in huge sums of money for producing the car and would also enable the manufacturer to position their compact SUV suitably.
We hope that Fiat Punto Adventure gets more success than the Palio Adventure that used to be on sale some years back.