After Ferrari World in the oil-rich region of Abu Dhabi, a new Ferrari Land Theme Park will be opened in Spain by the year 2016.
PortAventura Entertainment S.A.U., a subsidiary of Investindustrial, has signed a licencing agreement with the Italian super car maker to build Ferrari Land, a new Prancing Horse theme park, inside the PortAventura resort and theme park outside Barcelona.
The Ferrari Land will be spread over a 75,000 square metres with a variety of new and exciting attractions for Ferrari enthusiasts of all ages, including Europe’s highest and fastest vertical accelerator. The Ferrari Land Theme Park will be an opportunity for the whole family to experience and discover the world of Ferrari.
Also, along with the park, the first Ferrari-themed hotel will also be built inside PortAventura and will be a luxury five-star establishment with 250 rooms, restaurants and a driving simulator.
Ferrari World Abu Dhabi
This project will involve an overall investment of 100 million Euros and the Ferrari theme park itself officially opens in 2016. PortAventura is already buzzing with around 4,000,000 visitors a year, of whom 50% come from outside Spain.
Andrea C. Bonomi, Senior Partner Investindustrial, explained the motivation behind the partnership with Ferrari thus: “PortAventura is one of the leaders in Europe’s tourism sector, while Ferrari is an iconic company that represents the very best of Made in Italy. The synergy between the two groups creates a powerful combination that means we can offer clients of both brands a unique experience. We are proud to be able to make this contribution to fostering the growth of the Ferrari brand and Made in Italy across the world. This partnership has been made possible by Investindustrial’s ongoing investment plan and the talents of the Italian management team brought in from Gardaland who have turned PortAventura into Europe’s best destination resort. Our recent collaboration with Cirque du Soleil, this new agreement with Ferrari and our partnership with KKR will help us expand PortAventura even further in the longer term. The agreement with Ferrari is another essential stage in our strategy of positioning PortAventura as one of the best family destination resorts in the world.”