India’s second largest car manufacturer and the largest passenger car exporter, Hyundai Motor India registered domestic sales of 33,750 units and exports of 14,361 units with cumulative sales of 48,111 units for the month of August 2014 versus same period last year.
While the domestic sales rose by 19.2 percent from 28,311 to 33,750 year-on-year for the month of August, the exports declined by 40.2 percent from 24,008 to 14,361 for the same time frame. This resulted in a cumulative fall of 8 percent in the overall sales.
| HMIL Sales | August 2013 | August 2014 | (%) |
| Domestic | 28,311 | 33,750 | 19.2 |
| Export | 24,008 | 14,361 | -40.2 |
| Cumulative | 52,319 | 48,111 | -8 |
Commenting on the August sales Mr. Rakesh Srivastava, Sr. VP- Sales and Marketing, HMIL said, “Hyundai continued to build on the positive momentum with the growth of 19.2% with an overwhelming response for the new products such as Elite i20, Xcent and the Grand. We maintain a cautious optimism for a good festive season on the strength of new products, increase in demand for petrol cars and improving customer sentiments.”
The latest offering from Hyundai’s stable, the Elite i20 clocked more than 12,000 bookings in India within a month of its launch. We feel that with the introduction of the new Elite i20, Hyundai can revive its fallen cumulative sales figure and report better numbers in the coming months.
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