We have been regular with reporting about the upcoming Datsun brand of cars. Recently, we became one of the very firsts in the country to post the official sketches of upcoming Datsun K2 hatchback and now, what we have here today is a screenshot of the Datsun official website, which goes LIVE today. As can be seen, the website has a countdown to the brand’s unveiling ceremony on July 15.
The upcoming Datsun brand of cars will be targeted at emerging car markets like that of India, Russia, Indonesia and South Africa. The first two cars from Datsun will be hatchbacks and the two cars have been codenamed as the I2 and the K2 respectively. In India, the Datsun K2, the first car to come from the resurrected Datsun, will rival the Chevrolet Beat, Hyundai i10 1.1 and the Maruti Suzuki A-Star. The K2 will also spawn out a 7 seat MPV in near future.
The I2 hatchback, the second car from Nissan-Datsun, is expected to be unveiled towards the end of this year. The I2 will go against the Maruti Suzuki Alto 800 and the Hyundai Eon. There are good chances that the I2 would emerge as the bread and butter model for Renault-Nissan India. Along with the K2, the I2 is being developed at Renault Nissan Technology & Business Centre, near Chennai, India.
Although Datsun models will be individually developed for different markets, the concept will follow a common inspiration. All future Datsun models will offer up-and-coming customers in high-growth markets an engaging driving experience, peace of mind ownership and accessibility at the right and transparent price with a competitive Total Cost of Ownership. These product values will be supported by Nissan Motor Company’s experience as a global car manufacturer and technical expertise for local optimized solutions. The 21st century Datsun promises to deliver a rewarding brand experience with no compromise in terms of accessibility, reliability and durability – the values deep routed in the Datsun heritage.
“Datsun will bring competitive products and services, modern and aspirational, while at the same time reassuring, providing superior value and specifically developed for the emerging and ambitious new Middle Class in high-growth markets. The Datsun cars will be locally developed with the support of Nissan Motor Company engineers and stylists and will be locally produced”, said Vincent Cobee, Head of Datsun.
Check out the Datsun official website HERE.
Sketches of Datsun K2 hatcback –