Citroën India announced the launch of the “La Maison Citroën” (The Home of Citroën) phygital showroom in Guwahati & Bhubaneshwar. Located in a strategic location for car dealerships, the phygital showrooms are well integrated with the brand’s digitization strategy to offer a seamless vehicle buying experience for customers. The showrooms will also offer customers a comfortable test drive experience and complete after-sales services.
For the ones less familiar with the marketing term, ‘phygital’ is something that bridges the gap between the physical and the digital world. And through this strategy, “La Maison Citroën” plans to overturn the traditional way of automobile retail through its new experience with a warm, friendly, and colorful ambiance and a giant screen placed on the façade. The interiors feature a natural wood finish welcoming customers to experience the revolutionary French brand and its century-old legacy.
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A fully digital ecosystem links the experience of customers and enriches their visit with ATAWADAC (AnyTime-AnyWhere-AnyDevice-AnyContent) reception Bar, HD 3D configurator, and Citroen Origins touchscreen.
As part of the Phygital strategy for India, Citroën will offer a range of services like attractive finance and leasing services through Citroën Finance & Insurance and 30-minute Guaranteed Trade-In facility.
Commenting on the launch of La Maison Citroën in Guwahati, Saurabh Vatsa, Brand Head, Citroën India, says, “We are excited to announce the launch of the “La Maison Citroën” phygital showroom in Guwahati. The showroom will have numerous screens, and a unique high-definition 3D configurator allowing customers to experience the product with a 360° view and personalize their product and services. Citroën is all about comfort and digital innovation, and through Citroen’s phygital showrooms, we are confident that we will be able to bring a revolution in the way an Indian car buyer looks at his car purchasing journey.”
He further added, “We are overwhelmed by the enthusiastic response in Assam & North-East market to the launch of the New C3 and the New C5 Aircross SUV. We continue to make every possible effort to cater to the fast-growing demand for both products.”
The brand’s aftersales workshop – L’Atelier Citroen, will also offer innovative services like Anytime Anywhere Access, Virtual Remote Diagnostics, 180-Minute RSA Guarantee, Periodic Service & Maintenance with Pickup & Drop, Genuine Spare Parts available within 24 hours while Service on Wheels will improve customer reach and service availability at the customer’s doorstep.