Citroën India launched a new showroom in Mumbai and named it “La Maison Citroën”. As a part of the launch, Citroën India revealed the new hatchback with a twist, the C3. As a part of network expansion 9 new La Maison phygital showrooms in Chandigarh, Jaipur, Lucknow, Bhubaneswar, Surat, Nagpur, Vizag, Calicut and Coimbatore are planned. With this expansion company is aiming to provide a comfortable test drive experience and full-fledged After-Sales services.
Also read: Citroen C3 Bookings Commence Ahead Of Launch
Saurabh Vatsa, Brand Head, Citroën India, said, “We are excited to innovate and launch the “La Maison Citroën” in Mumbai and this phygital showroom is an important milestone as we gear up towards the launch of our first mainstream car the New C3. The showroom will have numerous screens, debuting the ATAWADAC experience (AnyTime AnyWhere AnyDevice AnyContent) and a unique High Definition 3D configurator allowing customers to experience the product with a 360° view and personalize their product and services.
“Citroën is all about comfort and digital innovation, and through this La Maison Citroen phygital showrooms, we are confident that we will be able to bring a revolution in the way an Indian car consumer looks at his car purchasing journey. With the new Citroën C3, we continue to expand and strengthen our product choices for millennials in India who are willing to take up a step forward in their lives. Pre-bookings for customers who want to be among the first to own this new Citroën offering have begun since 1st July 2022.”
About “La Maison Citroën”
Different than the traditional distribution “La Maison Citroën” is designed to provide a home comfort experience. It has facilities like a giant screen placed on 2/2 of the façade and a warm natural wood finish and colourful interiors represent Citroën’s legacy. A full digital ecosystem linked with the digital experience of customers, ATAWADAC reception Bar, high definition 3D configurator, and Citroen Origins touchscreen are some of the other elements found here. Citroën is planning to offer a wide range of services to provide new and unmatched comfort as a part of the 360° Comfort strategy for India, it will provide services like attractive finance and leasing services through Citroën Finance and Insurance and 30 minutes Guaranteed Trade-In facility. Citroën will also offer L’Atelier Citroen, the Aftersales workshop and Service on Wheels for service or repair jobs at the customer’s doorstep.
Also read: Citroen C3 Variants Explained
About The New Citroën C3
The C3 is powered by two petrol engines: The 1.2-litre naturally aspirated 3-cylinder unit producing 81hp and 115nm of torque and with a 5-speed manual gearbox, It delivers a mileage of 19.8 km/l. And The powerful 1.2-litre 3-cylinder turbo petrol produces 109hp and 190nm of torque with a 6-speed manual gearbox and gives a mileage of 19.4 km/l. The Citroën C3 has a 1-litre glovebox and a 315-litre boot.
This funky-looking car has a wheelbase of 2,450mm Citroen with best in a segment leg room. In C3 the rear power window switches which are positioned where rear A/C vents would usually be placed. Additional features include manual air-conditioning, steering-mounted audio controls, and a digital instrument cluster. The New C3 is the first model made from the “C Cubed” platform. The prebookings for this drive is now open.