Held earlier this year, the 8th Styling & Design Conclave and Automotive Design Challenge’13 by SIAM saw participation from 10 renowned colleges, which included the likes of DSK-IC, DYPDC, NID, IITs, etc.
Basically, the idea behind the annual conclave was to showcase India’s potential in becoming a Global Automobile Styling and Designing Hub. Also, the design conclave served as a platform for Industry stalwarts and students to exchange ideas and concepts. The event was graced by imminent personalities and design gurus like Mr. Ian Callum, Design Head, Jaguar Cars, Mr. Tarun Aggarwal, Design Head, Maruti Suzuki Ltd., Mr. Mike Simcoe, Design Head (Asia – Pacific), General Motors, Mr. Anil Saini, Design Head, GM India, Mr. Axel Breun, Director (Concept Cars), Renault Design, Mr. Romulus Rost, Head of Interior Design, VW Potsdam Studio and Mr. Magnus Aspegren, Director (Design Works), BMW.
For this year’s ‘Automotive Design Challenge’, students of the aforementioned design colleges were required to come up with modern day iterations of some of the iconic vehicles, such as the BMW Isetta, Lambretta 125D and the Tata 1210.
At the 8th Styling & Design Conclave and Automotive Design Challenge’13, students from DSK-ISD were seen bagging the first three prizes for their design solutions. We recently spent a day at DSK-IC, getting up and close with the award winning project work and interacting with the budding car designers.
Here are some images and details on the prize winning entries-
The winners of the conclave are Vinay Raj, Saquib Sarang and Samath Ajayan, who came up with design studies on reincarnations of Lambretta 125D, Tata Semi-Forward and BMW Isetta respectively.
Vinay Raj Somashekar , third year transportation design student of DSK- International Campus, Pune won the first prize for his reinterpreted Lambretta 125D. Akin to the classic model, Vinay’s study targets ‘Young Urban Professional’.
Talking to us about his design, Vinay said, “People today love to socialize and stay connected to via social networks like Facebook and Twitter. With my scooter, I wanted to extend this activity to environments beyond. The keywords I used for designing my scooter are minimal, cheerful, and friendly. However, thanks to the features that my concept boasts of, it promotes the spirit of socializing and connectivity.”
Saquib Sarang won the second prize for his design study on reincarnated Tata 1210Semi forward cab.
Speaking about his design, Saquib told us,“The project was to revive the Tata 1210 semi forward se . The main idea was to change the Perception of the truck for from that of an elephant on the road to a emperor which will make the truck driver take pride in their jobs.
Sainath Ajayan won the third prize for the BMW Isetta concept design.
Talking about his project, Sainath said, “With my concept, I’ve tried to revive the iconic factor of the original Isetta and translate that into a modern and dynamic vehicle. The key inspiration and the starting point was the iconic silhouette and architecture of the Isetta. My concept, while sticking to the core values of the Isetta, makes use of BMW’s expertise in different brands like the ‘i’ and the ‘Motorrad’ division. This architecture allows the vehicle to transform from a usual car to a micro-roadster. The global volume is very organic with a contrast of dynamic and sharp lines.”
Check out some design boards for some of the DSK-IC entries for the SIAM Design Conclave.
We congratulate all the winners and wish them good luck for their future endeavors.