CEAT announced the launch of CEAT Cricket Gear. The newly launched range includes bats, batting pads, batting gloves and helmets which are available in both junior and adult categories. CEAT Cricket Gear which include Bats in English and Kashmiri Willow variants are available online on Amazon and Flipkart. The cricket gear will also be available at CEAT Shoppes across the country.
Nitish Bajaj, VP Marketing, CEAT Limited says that CEAT has had a long relationship with cricket and the company believes that this initiative will strengthening that equation. This year, CEAT has tied up with Pepsi IPL for the Strategic Time Out segment. CEAT has also brought former Australian international cricketer Brett Lee on board as their brand ambassador for CEAT Cricket Ratings.
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