Quick Overview
- CEAT introduces India’s first Run-Flat Tyres and ZR-rated 21-inch tyres.
- CALM Technology reduces road noise for a quieter ride.
- New SportDrive range targets high-performance and luxury vehicles.
CEAT has introduced three advanced tyre innovations under its SportDrive range, marking a major milestone for the Indian tyre industry. The new lineup includes ZR-rated 21-inch tyres, Run-Flat Tyres (RFT), and CALM Technology for noise reduction. With these launches, CEAT becomes the first Indian manufacturer to develop Run-Flat Tyres and tyres capable of handling speeds above 300 kmph.
Breakthrough Tyre Technologies
The latest CEAT SportDrive range is designed for ultra-luxury sedans and high-performance SUVs. The key highlights include:
- ZR-rated 21-inch tyres: Built for speeds exceeding 300 kmph, these tyres promise better grip, control, and stability at high speeds.
- Run-Flat Tyres (RFT): These allow vehicles to continue driving even after a puncture, providing added safety and reliability.
- CALM Technology: This reduces road noise, ensuring a quieter and more comfortable ride inside luxury vehicles.
The tyres have undergone rigorous testing at international automotive facilities in Germany, ensuring they meet the performance and safety standards required for high-end vehicles.
Pricing and Availability
CEAT’s Run-Flat Tyres will be priced between ₹15,000 and ₹20,000, while the 21-inch ZR-rated tyres with CALM Technology will cost ₹25,000 to ₹30,000. The new range will be available in major cities, including Delhi NCR, Mumbai, Bangalore, Hyderabad, Chennai, and Pune, starting April 2025.
Competition and Market Positioning
With these innovations, CEAT is stepping into a segment dominated by global tyre giants like Michelin, Pirelli, and Bridgestone. The ZR-rated and Run-Flat tyres are commonly used in brands like BMW, Mercedes-Benz, Audi, and Porsche, making CEAT’s entry into this space a bold move. While Michelin’s Pilot Sport series and Pirelli’s P Zero range offer similar capabilities, CEAT’s competitive pricing could give it an edge in the Indian market.
Final Thoughts
CEAT’s SportDrive range signals a shift in India’s tyre industry, bringing global-level technology to domestic buyers. The introduction of Run-Flat Tyres and ZR-rated options makes high-performance tyres more accessible. While brands like Michelin and Pirelli still dominate the segment, CEAT’s aggressive push into premium tyres could change the game for Indian luxury car owners. The real test, however, will be in long-term performance and durability against international competitors.
Also read: Tata Motors Launches New Passenger Vehicle Range in Sri Lanka