In a first-of-its-kind collaboration, CEAT, a leading Indian tyre manufacturer, has designed and built custom tyres for “Bujji,” a massive 6-ton futuristic car featured in the upcoming sci-fi action film “Kalki 2898AD.” This project highlights CEAT’s commitment to innovation and its ability to provide solutions for even the most challenging and unconventional vehicle designs.

The Bujji, manufactured by Mahindra and Jayem Motors, is a beast measuring over 6 meters long, 3 meters wide, and over 2 meters tall. Weighing in at a hefty 6 tons, with exceptional torque and featuring a canopy and hubless wheels, the car necessitated tyres specifically engineered to match its capabilities.
CEAT Meets the Challenge
CEAT’s custom-built tyres embody the company’s vision of “Crafting for the Curious,” underlining their dedication to pushing boundaries and enabling exploration. These one-of-a-kind tyres are designed to handle the immense torque and cornering demands of both off-road and on-road environments.
Key Features of the Custom Tyres
- Industry-leading low aspect ratio: This design element not only enhances the visual appeal of the vehicle but also improves braking due to the wider footprint and larger rim fitment.
- Enhanced traction and stability: The block design with a circular support base ensures superior grip on various terrains, while the special shoulder design optimizes cornering capabilities.
- Superior durability: Steel-belted construction provides exceptional stability and resistance to punctures, crucial for the high-performance demands of the Bujji.

Statements from Key Figures
- Mr. Arnab Banerjee, MD & CEO of CEAT Limited: “The custom-built tyres for Bujji represent the pinnacle of our engineering expertise. We are proud to have contributed to this groundbreaking project, showcasing our commitment to innovation and excellence in tyre manufacturing.”
- Mr. Amit Tolani, Chief Executive of CEAT Specialty: “Collaborating on Bujji for Kalki 2898AD was an incredible opportunity. This project has set the stage for our future in tyre innovation. Our team and our tyres are truly Crafted for the Curious, driving us to explore uncharted territories and envision the future.”
- Mr. Nag Ashwin, Filmmaker of Kalki 2898AD: “The dedication and expertise of CEAT in developing these tyres have brought a vision to life that is beyond our expectations.”
Looking Ahead
CEAT’s successful development of tyres for Bujji demonstrates the company’s ability to adapt and innovate in the face of unique challenges. This project has the potential to pave the way for further advancements in tyre technology for future vehicle designs.