97 %. That’s the level of localization achieved in India by Renault-Nissan for the upcoming Kwid. That figure largely accounts for the INR 3-4 lakh price bracket that the Kwid’s going to retail for in India, when it’s launched this Diwali.
In a new video released by the French manufacturer, Carlos Ghosn, Chairman and CEO, Renault-Nissan Alliance, talks about the Kwid. Ghosn says that the Kwid has been built to address the burgeoning A-segment in India, which commands a staggering 25% of the total market. To put in numbers, the Kwid will put itself in a segment that shifts about 7,50,000 cars.
Ghosn also admits that the high levels of localization for the Kwid is a first in the automaker’s history. He is joined by Gerard Detourbet, Renault-Nissan Alliance Global Vice President, who says that the brief for India was very simple – to have a small car that is priced between INR 3 to 4 lakh, with all the trappings that address the average Indian A-segment consumer. The duo then go on to explain the features and equipment offered, something that we’re already well versed with. (Click here to know more about the Kwid).
Ghosn concludes by saying that India will be the proving ground for the CMF-A (Common Module Family-Affordable) platform and hinted about other products based on the same to follow. Post the Indian learning process, the Kwid and other high-value cars of its ilk shall be introduced in other emerging markets. Renault has no plans to export the Kwid as of now.