Toyota Kirloskar Motor sold a total of 11,309 units in the domestic market in the month of November 2016, registering a growth of 10% when compared to the same period last year. The company also exported 1,284 units of the Etios series in November 2016 clocking a total of 12,593 units. Toyota Kirloskar Motor had sold 10,278 units in the domestic market and exported 1,110 units of Etios series in November 2015.
Toyota reports that the Innova Crysta and the Platinum Etios have also done really well this month with the Crysta clocking more than 50,000 units in just six months of its launch in India. Considering that the Innova Crysta falls in the premium MPV segment, achieving 50,000 units is a very important milestone for us and we would only like to pass on our gratitude to the customers who have made it possible.
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Commenting on the monthly sales, N. Raja, Director & Sr. Vice President, Sales & Marketing, Toyota Kirloskar Motor said that November has been a very exciting month for the Company as it launched one of the most anticipated products of the year- the all new Fortuner. He added that the car maker is overwhelmed by the response it has received with over 6,200 bookings already. This has also encouraged Toyota Kirloskar Motor to meet the demands and expectations of its customers as it has shipped close to 2,500 units of the new Fortuner to dealerships across the country. The sale of new Fortuner has almost doubled this month when compared to the same period last year.
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Demonetization has had its impact on sales as it has affected customer walk-ins at dealerships, order bookings and timely deliveries. This will pose as a major challenge in the upcoming days as the customers are still dealing with the effects of demonetization. Just to help the customers during this phase, the car maker has introduced various cashless schemes like 100% on road funding, payments through E Wallet and Paytm to ensure smooth & hassle free buying experiences.