Mercedes-Benz reported promising sales performance as the luxury car maker registering its best ever Q2 and half-yearly sales. Mercedes-Benz India registered a stellar 41% year-on-year growth by selling 6,659 units in the January – June 2015 period. This sales growth also marks the brand’s highest ever Q2 volumes at 3,093 units, up by 43% (April – June 2014: 2,163 units).
This growth is buoyed by the most comprehensive and a young product portfolio comprising the new Generation Cars, the sedans, the SUVs and the AMG performance cars. The launch of the C 220 CDI and its subsequent local manufacturing enabled Mercedes-Benz to cater to the increasing demand of this luxury sedan.
The addition of the GLA 200 CDI to the local production portfolio is expected to drive the demand of this SUV even further while reducing the waiting period. The dream cars and the high performance AMG models also sustained their growth momentum in the performance segment.
Eberhard Kern, Managing Director & CEO of Mercedes-Benz India says that the company is on track its our long term objective of achieving a sustained profitable growth for our business in India. This performance firmly underlines the acceptance of the customer focused approach and reiterates Mercedes-Benz India’s proven brand premium and competitive edge in the luxury car industry.