Austrian motorcycle brand Brixton Motorcycles is setting its sights on the booming Indian market, known for its love of neo-retro bikes. Partnering with KAW Veloce Motors Pvt. Ltd., Brixton brings its signature blend of classic aesthetics and modern functionality to Indian shores.
A Strategic Entry into a Growing Market
With 25 years of experience crafting motorcycles that evoke a timeless style, Brixton joins the ranks of established players like Triumph, Kawasaki, Benelli, and Honda who are capitalizing on India’s neo-retro motorcycle craze. To win over Indian riders, Brixton is launching an exciting lineup of four motorcycles:
- Crossfire 500X: This retro roadster exudes classic charm.
- Crossfire 500XC: The scrambler version of the 500X, built for exploring off-road adventures.
- Cromwell 1200: A powerful retro roadster with a commanding presence.
- Cromwell 1200X: The 1200’s more rugged sibling, perfect for tackling tougher terrains.
Two-Phase Expansion Plan
The strategic partnership between KAW Veloce Motors and Brixton Motorcycles is a two-phase attack. In phase one, a manufacturing plant will be established in Kolhapur, Maharashtra, boasting a production capacity of over 40,000 units annually. Initially, the focus will be on introducing 500cc and 1200cc motorcycles, catering to specific segments of the Indian market.
Phase two delves deeper, with the collaboration aiming to develop new motorcycles specifically designed for Indian riders at Brixton’s Austria Design Centre. This signifies Brixton’s long-term commitment to the Indian market.
Brixton Gears Up to Take on 13 Indian Cities
Initially, Brixton Motorcycles will be available in 13 cities across India, including major metropolitan areas like Pune, Mumbai, Chennai, Hyderabad, and Bengaluru, as well as other strategic locations. This widespread presence ensures easy access for riders who crave the unique blend of retro style and modern performance that Brixton offers.