Bridgestone India inaugurated its new concept store – M/s Jaywant Tyres – in Ponda, Goa. The store was formally inaugurated by Vaibhav Saraf, Sr. General Manager Sales & Marketing- PSR, Bridgestone India Pvt. Ltd. With the launch of “M/s Jaywant Tyres”, Bridgestone has marked its first ever concept store in Goa, aiming to revolutionize the tyre buying experience, with focus on safety, reliability and eco-friendliness. The Bridgestone Concept Store, M/s Jaywant Tyres, spreads over a spacious area at ‘S-1/ S-6, Jaywant Enclave, St. Cruz, Near Forest Department, Ponda, Goa-403401.
Speaking on the occasion, Saraf said, “The Concept Store, a unique retail concept which we are introducing as a part of our aggressive expansion strategy. This initiative will add a new dimension to the retailing of Tyres in the region through our unique business model of safety, reliability and environment friendly norms that will be adhered to through our direct and indirect business operations. The concept store besides having our complete product range and services will offer a new experience in tyre buying for the customers. It will be also backed by well informed staff that understands the nuances of consumer requirements.”
With the objective of making this planet Greener Bridgestone aims to further leverage these concept stores by introducing these across other markets nationally.