BMW Motorrad has officially started its operations as a part of the Indian subsidiary of BMW Group and has appointed Navnit Motors as its exclusive dealer partner in Mumbai. The dealership is headed by Mr. Sharad Kachalia, Dealer Principal, Navnit Motors.
Mr. Vikram Pawah, President, BMW Group India said, “A BMW is ‘the ultimate riding machine’ in its purest form. Each BMW motorcycle is a promise to the customers – a promise that they have acquired an outstanding product for outstanding moments. This is what our BMW Motorrad stands for, day by day. We convey emotions, a certain lifestyle, and unique experiences – and we have done so for a long time. We intend to embark on this success story in India – with our ongoing product offensive, which we will further expand and by increasing our presence in the country with the right partners.”
Presently, BMW Motorrad is in the process of setting up the team and dealer network in India. Mr. Shivapada Ray has been appointed as the head of BMW Motorrad in India. In the initial phase, BMW Motorrad will set up dealerships in Ahmedabad, Bangalore, Mumbai and Pune.
Mr. Dimitris Raptis, Head of Region Asia, China, Pacific, South Africa, BMW Motorrad said, “BMW Motorrad is one of the world’s most tradition-steeped and successful motorcycle brands. The Motorcycle division is the part of our company that’s firmly anchored in its heritage and will continue to make a contribution to the BMW Group’s success in the future. BMW Motorrad has already become the most anticipated and exhilarating brand to enter India. We see a tremendous potential in this country and we are pleased to introduce BMW Motorrad as a part of the Indian subsidiary of BMW Group.”
BMW Motorrad dealerships in India will display BMW S 1000 RR, BMW R 1200 RS, BMW R 1200 RT, BMW K 1600 GTL, BMW R 1200 R, BMW S 1000 R, BMW R NineT, BMW R NineT Scrambler, BMW R 1200 G S Adventure, BMW R 1200 GS, BMW S 1000 XR which are available as Completely Built-up Units (CBU).
Mr. Sharad Kachalia, Dealer Principal, Navnit Motors said, “We take great pride in our relationship with BMW in India for more than a decade. We believe that the blue-and-white logo is the integral part of our company and is firmly anchored in our heritage – as well as its future. With the partnership with BMW Motorrad, we will continue to offer our existing and prospective customers in Mumbai with the most aspirational lifestyle and live up to the brand promise “Make Life a Ride.”
The new showroom is located at Lotus Trade Centre and the aftersales facility is located at Laxmi Industrial Estate in Andheri West. Earlier, Navnit Motors was operating as authorized importer of BMW Motorrad with sales outlet in Mumbai and Bengaluru.