BMW has introduced Retail.Next Concept for dealerships in India, ushering in a new era of customer-centric, flexible, and sustainable premium experiences
This innovative approach not only embraces a fresh design but also integrates new processes, digital tools, and roles, creating a seamless phygital (physical and digital) engagement that places customers and products at the forefront.
A Glimpse Into the Future: Retail.Next in Agra
The first Retail.Next dealership has recently opened its doors in Agra under the banner of Speed Motorwagen, located at 607, Mauja Artoni, NH2, Agra, Uttar Pradesh, India. This marks a significant step in BMW’s commitment to elevating the luxury experience for its customers.
Mr. Vikram Pawah, President of BMW Group India, expressed, “At BMW, we are always elevating the luxury experience for our customers. With Retail.Next Dealership concepts, we have reimagined our customer-centric approach blending phygital innovation with modern aesthetics and an engaging environment.”
Design and Layout
The Retail.Next concept is not just a new design; it’s a reimagination of the entire customer journey. The dealership exudes a renewed design and floorplan layout that creates an easy, warm, and welcoming premium atmosphere.
The sales and service areas have a unified appearance, featuring one entrance, one floor, and one ceiling for an immersive customer experience.
The Visionaries Behind the Concept
Headed by Mr. Divij Narain, Dealer Principal at Speed Motorwagen, the Retail.Next dealership in Agra embodies the collaboration between BMW Group India and its trusted partners.
Mr. Narain expressed pride in the growth achieved over the years, stating, “With thriving business operations in Uttar Pradesh, launching the first Retail.Next dealership in Agra heralds a new chapter of success in our story.”
Unmatched Quality and Experience
The Retail.Next dealership in Agra maintains extremely high-quality standards across all processes of service, spare-parts, and business systems.
This meticulous approach ensures that customers receive a best-in-class pre and post-sales ownership experience. The facility includes a three-car display zone, lifestyle and accessories section, and a workshop with three service bays.
Financial Solutions and Future Expansion
To make BMW’s offerings even more accessible, the dealership in Agra provides attractive financial solutions through BMW Financial Services India.
Customers can explore various finance and insurance options for their preferred products. This initiative aligns with BMW Group India’s commitment to creating a seamless and enjoyable customer journey.
The Road Ahead: More Retail.Next Dealerships
Mr. Vikram Pawah affirms the brand’s commitment, stating, “We are delighted to bring the first Retail.Next dealership in the country to Agra with our trusted partner – Speed Motorwagen and will continue to introduce more Retail.Next dealerships across the country.”
Conclusion
BMW’s Retail.Next concept represents a quantum leap in redefining the dealership experience. By combining modern aesthetics with innovative phygital engagement, BMW Group India is setting new standards in the luxury automotive sector. The Retail.Next dealership in Agra stands as a testament to the brand’s commitment to providing unparalleled services and luxurious experiences.