BMW introduces its new sub-brand ‘i’

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We told you a few days ago about the new sub- brand that BMW was about to launch. The German company has now launched the new brand, with the name ‘i’. The i sub-brand will embellish the grilles and rumps of the German automaker’s “sustainable vehicles and mobility solutions” when it arrives in 2013.

The first two models from the brand would be the yet to be introduced i3 and i8. These models were earlier speculated as being called the MegaCity and VED production cars. The company has not revealed the production location for the i3, but the i8, which would be an eco-supercar, will be built in Leipzig.

The new architecture, which goes under the name LifeDrive, uses an aluminium chassis to house the driveline, with the passenger cell constructed from carbonfibre-reinforced plastic developed in partnership with US-based SG Carbon.

The company has also founded BMW i Ventures, a holding company based in New York City with $100 million in backing. This company won’t exactle be into vehicles business, but other services such as smart phone apps. These apps and software, however, will still revolve around transport solutions.

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  • Deepak Dongre says:

    Hey Hrishibhau…wish you all the best! The car looks great…poor soul, doesn't know the battering its gonna get in the rough terrain of the himalayas 🙂 Will be glued to updates.