BMW Group India has announced its half-yearly sales data, revealing that it has achieved its best performance ever in India for the first half of the year, as well as for the quarter and the month of June.
BMW Group
The BMW Group in India comprises three major brands: BMW, BMW Motorrad, and Mini. All three brands have recorded their highest sales figures to date. The combined car deliveries of BMW and Mini reached 5,867 units, while BMW Motorrad achieved its highest motorcycle deliveries of 4,667 units.
Here is a breakdown of the sales data for the period of January to June 2023:
| Period | BMW | MINI | BMW Group (Cars) | BMW Motorrad |
| Jan-Jun 2023 | 5,476 +5.5% | 391 +3% | 5,867 +5% | 4,667 +50% |
Official Statement
Mr.Vikram Pawah, President, BMW Group India said, “”Our customers remain at the center of everything we do! BMW group India is redefining luxury with class-leading comfort, performance and aesthetics. The landmark of achieving the highest- ever half year sales, quarter as well as June sales is culmination of the company’s strategic steps. Whether it is the appeal of sheer driving pleasure or sustainable mobility, every product launched this year is extremely desirable and in tremendous demand. Most importantly, the highly emotional, digital experience of out brands is a clear distinguisher. Exclusive experiences like Joytown and the House of Forwardism have strengthened the connect with existing customers and are bringing new ones closer. we are glad to achieve this milestone and will keep on strengthening the foundations for future success.”
Success of BMW and Plans
BMW’s success in the Indian market is attributed to its focus on enhancing car sales. To that end, the company recently introduced two new models, namely the entry-level BMW X1 and the iconic BMW X5, which fall under the Sports Activity Vehicle (SAV) category. Furthermore, SUVs account for nearly 50% of BMW’s sales in India.
The BMW 3-Series also performs strongly, representing approximately 20% of the overall sales by model for BMW India.
The luxury segment has experienced significant growth, with a remarkable increase of 128%. This can be attributed to the introduction of new luxury models such as the i7, 7-Series, X7, and XM.
BMW is committed to launching new models in response to the demands of the Indian market. With a focus on electrification, BMW is prepared to enter the electric vehicle market with its modular approach to vehicles and the i brand.
