The BMW Experience Tour 2014 took place in Chennai on from 4-7 September at the Madras Motor Sports Race Track. BMW India demonstrated the dynamism, versatility and high performance of its entire product portfolio with the BMW Experience Tour 2014. The BMW Experience Tour showcased the complete range of sedans and SAVs (Sports Activity Vehicle) demonstrating the superior driving dynamics on a specially designed test course.
Speaking about the BMW Experience Tour 2014, Philipp von Sahr, President, BMW Group India, said, “With the BMW Experience Tour, BMW Group India is happy to give customers an opportunity to experience the exhilarating superiority of the BMW cars in a challenging and exciting environment. This is a one of a kind event being organized at such a scale in India. With this unique initiative, we wish to take a step closer to our customers, bring many more customers to the BMW fold and make them experience true Sheer Driving Pleasure.”
The Tour will reach 12 cities across the nation including Jaipur, Chandigarh, Delhi, Ahmedabad, Pune, Mumbai, Chennai, Kochi, Bangalore, Hyderabad, Lucknow and Kolkata. This will provide customers in these markets an opportunity to experience the BMW brand, test drive vehicles and interact with product experts.
Customers will drive a slew of BMW cars like the BMW 1 Series, the BMW 3 Series, the BMW 5 Series and the BMW 7 Series along with BMW M cars. BMW M Automobiles are produced by BMW Motorsport GmbH (a subsidiary of BMW AG). Sophisticated technology, individuality and safety – the BMW M range offers an unmatched experience of exclusive, high-performance driving.
With BMW X ramps and obstacles like articulation humps, steep hill and incline, the event will showcase the superiority of the BMW X range with the BMW X6, the BMW X5 and the BMW X3, under the expert guidance of BMW trainers. The BMW xDrive is an intelligent all-wheel drive system that monitors the driving situation constantly and distributes drive power smoothly between the axles where it is needed the most.
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