Honda Two wheelers has been in the country for around 15 years now and has earned quite a repute for themselves. Just look at the monthly sales figures for the Activa and it will give you an idea why the Japanese two wheeler giant has a long waiting period for the scooter ! Now, Honda Motorcycle and Scooter India have announced their sales figures for the FY’ 15-16.
In the FY’ 15-16, the Japanese giant sold 4.48 million two wheelers in India. Honda’s total sales for the fiscal stood at 4,483,459 two-wheelers while domestic sales closed at 4,283,345 units. Increased efficiency and flexibility in production translated to a growth of 1% even as Honda’s all 3 existing plants in India continued to run on peak capacity.
Creating a new high, Honda’s 2wheeler exports crossed the 2 lac mark (200,114 units) for the first time ever in fiscal year 2015-16!
Speaking on the highlights of Honda’s performance in FY’15-16, Mr. Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said,
“From a strategic perspective, FY’2015-16 was like a base camp for Honda and now we are fully armed for the steep climb in FY’2016-17. As part of our future preparedness, Honda aggressively invested in innovative promotion. Digital marketing activities and created top-of-the-mind recall in customers minds. All this, reinforced the differentiated Wing mark identity of Honda 2Wheelers in India.”
Elaborating on the strategy for FY’2016-17, Mr. Keita Muramatsu, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said,
“2016-17 is going to be Honda’s most definitive year in India. I am excited that with the new 4th plant, we will be able to delight more than 5 million new customers in one year for the first time in Indian operations. Our priorities will be strengthening the fun connect of Wing mark with Indian youth, make all our models BS-IV compliant at the earliest for added customer convenience while continue to aggressively make inroads into rural India. As World’s largest two-wheeler company, Honda will not only lead from the front with its strong double digit growth in fiscal year 2016-17 but also re-define and revolutionize the way young Indians ride a two-wheeler.”