Cleveland CycleWerks unveiled two models for the Indian market at the Auto Expo 2018. The retro-inspired motorcycles – ‘Ace’ and ‘Misfit’ will have various design options for the Indian consumers. Under the ‘Ace’ model of bikes, three sub-models – Ace Deluxe, Ace Scrambler, Ace Café, all under the 250 cc segment will be launched in India. In the ‘Misfit’ model, Gen II Misfit, the second generation of original Misfit will be launched at the Auto Expo alongside the Ace models.
The Cleveland Ace motorcycles comes powered by an air-cooled, 4-stroke, 229 cc single cylinder engine, with maximum power of 15.4HP and peak torque of 16 Nm.
Cleveland CycleWerks, with its distribution spread across 23 countries, is entering India by joining hands with Laish Madison Motor Werks Private Limited (LMMW) to bring the classic-retro style, American branded motorcycles. Headquartered in Mumbai, the brand has a fully integrated assembly facility in Pune.
Scott Colosimo, Founder, Cleveland CycleWerks said that India is the largest two wheeler market in the world with nearly 18 million units sold last year and is a strategically important market for Cleveland CycleWerks. The two-wheeler maker launched the two motorcycles keeping in mind the Indian rider, traffic, and road conditions.
Pranav T. Desai, CEO, Laish Madison Motor Werks Pvt. Ltd. added that with presence in top 12-14 states across metros and tier 1 cities, the brand aims to sell 5,000 bikes in the initial phase. Subsequently, the Company can increase the numbers as the Pune facility has production capacity of 35,000 bikes per annum.
The company is looking at building a strong partners network in the country by identifying the right dealers in the 12-14 cities to ensure and maintain the standard of service to its customers in India. By end of this year, the brand aims to grow its partners by adding 35 key partners across the country.
Check out the Cleveland Cyclewerks Ace Scrambler 250 in video: