Luxury automaker Audi has revealed its sales figures for the year 2022 and the news is good. The German company noted sales growth of 27% as compared to the last year. It also witnessed a healthy sales figure of 4,187 retail units which was largely powered by the launch of 3 popular models. – Audi Q7, Audi A8 L, and Audi Q3.
Currently, the Audi A4, A6, Q5, Q8, e-tron, and e-tron Sportback remain best-sellers for the brand. The RS and S performance cars also showed robust demand and have a good order bank for the new year.
Audi India’s current line-up of products includes Audi A4, Audi A6, Audi A8 L, Audi Q3, Audi Q5, Audi Q7, Audi Q8, Audi S5 Sportback, Audi RS 5 Sportback, Audi RS Q8, Audi e-tron 50, Audi e-tron 55, Audi e-tron Sportback 55, Audi e-tron GT and Audi RS e-tron GT.
About Audi Club Rewards
In 2022, the brand announced a one-of-a-kind rewards program – “Audi Club Rewards” for its customers in India. Audi Club Rewards offers exclusive access, segment-first privileges, and bespoke experiences.
Audi Club Rewards is open to all existing owners (including Audi Approved: plus owners) and future customers of Audi India. This is a one-of-a-kind rewards program in which any & every interaction with the brand and partner brands is rewarded.
Buyers accumulate points on their spending and can convert these points for using any future services offered by Audi.
About Audi Approved: plus
Under the Approved: plus program, Audi India offers buyers 24×7 roadside assistance and complete vehicle history before making their purchase. Not just this, but buyers can also benefit from the easy financing and insurance options offered through the program.
The program has recorded a growth of 62% which Mr. Dhillon attributes to the increase in the number of outlets. Throughout the year 2022, Audi strengthened its number of Approved: plus pre-owned car retailing facilities from 14 to 22.
According to Audi, each of the pre-owned cars retailed through their facilities is put through an exhaustive 300-plus multi-point check-up. The inspection includes and covers all vital areas of the vehicle like mechanicals, bodywork, interior, and electricals. To further satisfy customer doubts, an all-out on-road vehicle test drive is conducted to ensure their peace of mind.
Official Statement
Mr. Balbir Singh Dhillon, Head of Audi India, said, “We are delighted with our performance in 2022. Despite hitting roadblocks posed by the global issue like semiconductor availability, shipment challenges, etc. At over 27%, our sales have grown in all segments. 2022 was a strong year for our e-tron range. We continue to exceed our own estimation and strongly sell all five electric cars we offer in India. India’s favourite luxury Q- the Audi Q3 made a strong restart in 2022. We are confident that its success will continue in 2023 and beyond. Products like the Audi A6, Audi Q5, Audi Q7, Audi Q8, Audi A8 L, and our RS models continued their strong performance and we have a strong order bank already for the start of 2023. On the retail front, we increased our pre-owned car facilities to 22 in 2022.”
Speaking about their plans for 2023, Mr. Dhillon added, “2023 is going to be another milestone year for Audi India. With our promising portfolio of volume, performance, and electric cars, we will continue to redefine luxury for our customers. We will have the full strength of our models back in the country. And we are confident of a strong performance in the months ahead.”