Audi, the German luxury car manufacturer, announced its annual deliveries in the Indian market for 2017 at 7,876 units. This year also marked the completion of ten years of the brand with four rings in India. 2017 was year of ‘Audi Reloaded’. The year saw 10 launches from the brand with the four rings including the Audi A3 Sedan, Audi A3 Cabriolet, Audi Q3, Audi A4 TDI, Audi Q7 40 TFSI, Audi A5, Audi AS Cabriolet and Audi S5 amongst others.
Making the brand accessible has been Audi’s key focus – Audi India has overall 90+ customer touch points that include Showrooms, Workshops and Audi Used Car (Audi Approved Plus) facilities. With the ‘Workshop First’ strategy, the brand is chartering entry into tier 2 and tier 3 towns.
In addition to expanding the network footprint, the brand believes in increasing accessibility by reaching out to the customers, even at their doorsteps. The Audi Mobile Terminal, a luxury showroom on wheels, visited more than 30 cities in 2017 and will continue to create further inroads in 2018, providing access to entire Audi India model range to prospects and fans in the Indian hinterland.
In 2017, more than 3,000 customers have experienced Audi range of cars in specially curated environment through Audi Q drive, Audi Weekender, Audi Sportscar Experience etc. Audi will continue to target and reach out to more customers and fans through unique customer connect activities in 2018 as well.
In the last 10 years, brand Audi has been successfully able to achieve change of philosophy in the Indian market – Audi is now being perceived as being a global brand that is Indianised. ‘My Kind of Audi’ marketing initiative takes into consideration the different cultures and regions within India itself while integrating it in customer connect activities.