Ather is about to reveal its much-anticipated creation, the Ather Rizta family scooter scheduled for debut during the Community Day event on April 6, 2024
This electric marvel promises to redefine comfort with its groundbreaking feature – the XXXXXXL seat.
Ather Rizta’s Giant Leap in Comfort
The Ather Rizta stands out with its claim to the largest seat ever seen on a scooter. This ambitious endeavor is a bold leap toward providing unparalleled comfort for both riders and passengers.
Ather’s commitment to revolutionizing the electric scooter experience is evident in its latest offering.
Teasing the Comfort
To build anticipation and showcase their unique selling proposition, Ather has adopted an innovative approach. Larger-than-life Out-of-Home (OOH) installations have surfaced in prime locations, such as Mumbai (Worli) and Ahmedabad (Shivranjini Circle).
These installations serve as a visual feast, teasing the colossal size of the Rizta’s seat and inviting onlookers to imagine the luxury it promises.
Ather Rizta
While the primary focus is on the revolutionary seat size, there are whispers of the Ather Rizta also claiming the title of offering the most generous storage capacity among scooters in the market.
This dual emphasis on comfort and functionality positions the Ather Rizta as a potential game-changer in the electric scooter domain.
Ather’s Vision
Pranesh Urs, VP & Head of Marketing at Ather Energy, sheds light on the company’s design philosophy. When conceptualizing the Rizta, Ather’s top priority was clear – to craft a scooter that elevates comfort without compromising the everyday riding experience.
Pranesh Urs emphasizes the significance of building the Ather Rizta with the most spacious seat ever, ensuring rider and passenger comfort on every journey.
The Bold Outdoor Campaign
Ather’s commitment to reshaping the scooter landscape is encapsulated in its bold outdoor campaign. Urs expresses enthusiasm for being part of the Community Day event, showcasing Ather’s dedication to redefining what a scooter can be.
The campaign is not just about unveiling a new product; it’s a declaration of Ather Energy’s commitment to pushing boundaries and challenging the status quo.