Ather goes International in Nepal with the Launch of Its First International Retail Outlet in Kathmandu. Teaming up with Vaidya Energy, a subsidiary of Vaidya’s Organization of Industries & Trading Houses (VOITH), Ather has made a remarkable entry into the Nepalese market, eliciting an enthusiastic response from potential customers eagerly awaiting the introduction of the Ather 450X in the region.
A Vision of Expansion and Innovation
The successful launch of the inaugural Ather Space in Naxal, Kathmandu, stands as a testament to Ather’s commitment to introducing high-quality, high-performance electric vehicles to the Nepalese market. Showing its efforts to establish a prominent presence in the region, Ather is set to inaugurate its second Experience Centre within a month, amplifying its accessibility and engagement with the growing community of electric vehicle enthusiasts in the city. With ambitious plans to extend its footprint to seven key cities and establish a network of ten outlets, Ather is poised to cater to the escalating demand for innovative electric mobility solutions in Nepal.
Empowering Electric Mobility in Nepal
Beyond retailing the Ather 450X, Ather’s collaboration with Vaidya Energy encompasses the establishment of Ather Grids across the country, emphasizing the brand’s holistic approach to fostering a sustainable and eco-friendly ecosystem. With its exceptional features and performance capabilities, the Ather 450X emerges as a superior alternative to traditional petrol-powered two-wheelers, offering a seamless and exhilarating ride experience to consumers navigating through diverse terrains and challenging topographies. Notably, the inclusion of AutoHoldTM technology enhances the overall ride comfort, particularly on hilly terrains, setting a new standard for effortless urban commuting in Nepal.
Ather’s Vision for the Nepalese Market
Ravneet Phokela, Chief Business Officer at Ather, reflects on the evolving landscape of electric mobility in Nepal, drawing parallels with the nascent stage of the Indian market several years ago. With an unwavering commitment to delivering top-tier performance, unparalleled quality, and adaptability to diverse terrains, Ather remains poised to redefine the electric vehicle segment in Nepal, anticipating a substantial surge in consumer demand and an exponential shift toward high-performance electric vehicles.
Revolutionizing Commuting in Nepal
Suryansh Vaidya, CEO of Vaidya Energy, expresses excitement about the collaborative venture with Ather, underscoring their shared vision of transforming the commuting experience in Nepal through innovation and sustainability. The launch of the Ather Experience Centre in the heart of Kathmandu symbolizes not only a showroom but a hub for innovation, promoting the values of electric mobility and environmental consciousness. With a strong collaborative spirit and a shared vision for the future, Ather and Vaidya Energy are set to revolutionize the landscape of urban mobility in Nepal, setting the stage for a transformative journey toward sustainable and eco-friendly transportation solutions.