Ather Energy has announced a revision in the pricing of the Ather 450S this shift in pricing is to make the scooter more accessible to a broader audience
Affordable E-Mobility
As of January 10, 2024, the ex-showroom price of the Ather 450S is now INR 1,09,000 in Bangalore and an astonishingly low INR 97,500 in Delhi. This move positions the Ather 450S as a compelling choice for those seeking an electric scooter without breaking the bank.
Ather’s Growth Strategy
Ather Energy, a trailblazer in the electric scooter domain, is not just reducing prices; it’s also expanding its reach. The company plans to add approximately 100 retail touchpoints in the current quarter, elevating the total to an impressive 350 touchpoints.
The 450S: Unmatched Performance
The Ather 450S, built on the acclaimed 450 platform, offers a shift in performance compared to conventional 125cc petrol scooters and electric scooters.
Boasting category-leading torque and acceleration, it comes with India’s first Deep View Display Dashboard, a remarkable 5-year battery warranty, and much more.
Insights from Ather’s Leadership
Ravneet Singh Phokela, Chief Business Officer at Ather Energy, sheds light on the revised pricing strategy. He emphasizes Ather’s aggressive growth journey, reflected not only in pricing but also in the addition of retail touchpoints. The reintroduction of the Ather 450S at an enticing price aims to broaden its appeal, making Ather’s quality and assurance more accessible.
The 450S: A Tech Fest
Designed and manufactured in India, the Ather 450S packs a punch with a 2.9 kWh battery capacity, an impressive 115km range, and a swift 0–40 acceleration of 3.9 seconds.
The scooter’s technological prowess is further highlighted by a 7-inch Deep View Display with auto-brightness, industry-first features like Fall Safe, and the innovative inbox-to-scooter feature.
Unmatched Warranty Programs
Ather’s commitment to customer satisfaction extends to warranty programs. The Ather 450S comes with a Battery Protect option, ensuring a warranty extension to 5 years/60,000 kms.
This pioneering warranty covers not only battery failures but guarantees a minimum of 70% state-of-health at the end of 5 years, providing peace of mind to owners.
Expanding Charging Infrastructure
Ather Energy boasts one of the largest two-wheeler fast-charging networks in India, with over 1700 Ather Grids across 140+ cities. The company aims to install a total of 2500 Ather Grids by March 2024, strategically located to alleviate range anxiety. The trip planner feature suggests optimal routes along with suitable Ather Grid charging stations for intercity trips.
What We Think
The revamped pricing of the Ather 450S, coupled with Ather Energy’s commitment to innovation and expansion, positions the electric scooter as a frontrunner in the market.
As urban commuters seek sustainable alternatives, the Ather 450S emerges as a compelling, affordable, and technologically advanced choice.