Aston Martin’s DBX707 the world’s most powerful ultra-luxury SUV Takes Las Vegas by Storm dazzling fans and taking center stage
A Formula 1 Triumph
Adding to the excitement, the Aston Martin Aramco Cognizant Formula 1® Team delivered a double points-winning performance, making this race weekend an unforgettable experience for the brand and its fans.
This victory in Las Vegas sets the stage for a thrilling season finale in Abu Dhabi, as the team vies for fourth place in the Constructors’ Championship.
Partnerships and Innovations
Aston Martin’s partnership with the Las Vegas Grand Prix showcased a synergy of luxury, performance, and innovation. The DBX707, along with models DB12 and the AMR23 racer, graced Sphere’s Exosphere – the largest LED screen on Earth. This grand display sought to capture the intense sensations of driving an Aston Martin, including real biometric visualizations of drivers on the track.
Immersive Marketing Triumph
Aston Martin orchestrated its largest-ever race weekend marketing campaign during the Las Vegas Grand Prix. More than 100 VIP customers were treated to an exclusive experience, including thrilling hot laps on the new street circuit. The unveiling of immersive Aston Martin content on Sphere throughout the race week added an extra layer of excitement.
Off-Road Adventure in the Nevada Desert
Away from the city lights, Aston Martin offered a one-of-a-kind off-road adventure with the DBX707 in the Nevada desert. Guests experienced the full force of the most powerful luxury SUV on an off-road driving route, starting with a private helicopter journey over the Las Vegas Strip Circuit™.
Conclusion
In conclusion, Aston Martin’s weekend in Las Vegas was nothing short of spectacular. The DBX707, Formula 1 triumphs, innovative partnerships, and immersive experiences combined to create a racing event that transcended the track. As the Aston Martin Aramco Cognizant Formula 1 Team heads to Abu Dhabi for the season finale, the thrill of Las Vegas lingers, setting the stage for an exhilarating conclusion to the Formula 1® season.