Luxury supercar maker Aston Martin has confirmed a bespoke product programme for a new super saloon that will see the revival of the Lagonda nameplate in a strictly limited series. As has traditionally been the case, the Lagonda badge will once again sit on a luxurious and exclusive super saloon. The luxury super saloon revives the Lagonda ethos of ‘the finest of fast cars’ and will be offered exclusively in the Middle East, as a result of specific market demand.
The return of Lagonda follows in the wake of other headline-grabbing projects such as the One-77 hypercar, V12 Zagato and last year’s CC100 Speedster Concept – then seen as the ultimate Q by Aston Martin car – which started out simply as a centenary celebration design concept and, as a result of exceptional demand, later turned into two customer commissions.
Based on the brand’s existing flexible VH architecture, the new car draws inspiration from the highly sought-after William Towns-designed Lagonda of 1976 and features many of the same engineering techniques seen in modern Aston Martin sports cars such as the use of carbon fibre in the body panels.
The new super saloon will be offered for sale by invitation only and, while precise pricing details remain confidential, the asking price will be commensurate with the car’s exclusivity, quality and luxurious nature.
Expressing his views on the new upcoming Lagonda, Aston Martin Design Director Marek Reichman said, “The debut of this luxury super saloon in the Middle East market will be an exciting moment not only for Aston Martin, but for discerning customers who are seeking the ultimate in luxury and personalisation.”
“The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art. It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons – notably the William Towns Lagonda – and as a tribute to this car it proudly bears the Lagonda nameplate.”
The only question remains: Why just the Middle East? We are pretty sure there are non-oil digger billionaires who would be happy to buy the Lagonda. What do you think? Share your thoughts and comments below.