With the launch of the Aprilia SR150 Race, Aprilia recently launched a new marketing campaign ‘Race To Win’. Targeting Aprilia enthusiasts, the campaign has been rolled out across print, outdoor and social media platforms representing the brand’s philosophy, ‘Be A Racer’.
Through the SR 150 range, Aprilia has extended its DNA to riders on the city roads. The SR 150 Race, according to the company, aims at enhancing this and brings racy appeal and performance to city riders with innovative product design. The RS–GP inspired body visual theme and its 150 cc engine with a claimed faster acceleration and race boom exhaust, represent the brand thought process ‘Designed for Racers, Built for Riders’.
Shedding light on the new campaign, Stefano Pelle, CEO and Managing Director, PVPL, said, “Aprilia has a rich racing heritage with over 54 world titles under its belt, the SR 150 Race reflects and extends the DNA of the brand. With the ‘Race To Win’ campaign, we hope to capture all that the brand Aprilia stands for while cultivating a spirit of winning among the youth in the country. With the success of the SR150 moving ahead in full throttle, the SR150 Race is set to appeal to the patrons who share the spirit of the brand”.