Quick 4-Point Overview
- First-of-its-kind experience hub: Apollo Tyres Super Premium Retail Outlet Inaugurated in Bengaluru.
- Beyond just tyres: Focus on lifestyle-driven, curated mobility solutions.
- Customer-first approach: Lounge-style spaces, digital services, and community engagement.
- Expansion ahead: 4–5 more outlets planned across super metros soon.
Introduction
Buying tyres has traditionally been a straightforward, sometimes dull task — pick the size, pay the bill, and move on. But Apollo Tyres is turning this notion on its head. On September 1, 2025, the company unveiled its first super premium retail outlet in Bengaluru, introducing a space that blends mobility solutions with lifestyle experiences.
The new format isn’t just about replacing worn-out rubber — it’s about creating an emotional connection with motorists. Think of it less as a tyre shop and more as an automotive experience hub designed for the modern driver.
A Lifestyle-Driven Approach to Tyres
Apollo’s new outlet aims to redefine how people perceive tyres. Instead of being seen as a commodity, tyres here become an extension of one’s driving personality. The brand is positioning itself not only as a product provider but also as a partner in every motoring journey.
Rajesh Dahiya, Vice President, Commercial (India, SAARC & Southeast Asia) at Apollo Tyres, summed it up best:
“Tyres are more than just a product — they are an extension of the driving spirit.”
This philosophy forms the backbone of the new retail experience.
What Makes the Outlet Different?
Here’s how Apollo Tyres is setting a fresh benchmark in retail:
- Curated Mobility Solutions
Instead of pushing products, the outlet offers personalised recommendations. Whether you drive a luxury sedan, a rugged SUV, or a performance hatchback, the solutions are tailored to your lifestyle and driving needs. - Community and Connection
The space doubles as a meeting ground for driving enthusiasts. Imagine a hub where car lovers can share stories, exchange ideas, and feel part of a larger automotive tribe. - Elevated Customer Experience
Forget greasy workshops. The outlet is styled more like a lounge, complete with comfortable spaces and immersive storytelling. Each visit feels less like a transaction and more like a premium hospitality experience. - Smart Service Innovation
From intelligent product selection tools to digital appointment booking and fast-fit services, everything is designed around convenience and efficiency.
More Than a Store — A Brand Movement
The launch is part of a bigger shift in how Apollo Tyres engages with customers. Instead of a transactional relationship, the company is building an ecosystem of trust, passion, and loyalty.
By aligning its offerings with luxury and performance vehicle brands, Apollo is also making a clear statement — that its tyres aren’t just built for functionality, but also for prestige and driving pleasure.
What’s Next for Apollo Tyres?
This Bengaluru outlet is just the beginning. Apollo Tyres plans to open 4–5 more super premium outlets in major metros over the coming months. The idea is to scale this new retail experience so that more customers can enjoy a balance of premium service, community interaction, and product excellence.
Conclusion
Apollo Tyres is moving beyond just tyres — it’s introducing an entirely new way of looking at mobility. By combining premium retail with lifestyle-driven experiences, the brand is breaking old perceptions and setting new standards in an industry usually seen as purely practical.
With Bengaluru taking the lead and more outlets on the way, Apollo is reshaping how Indians connect with their vehicles. It’s no longer just about what keeps the car rolling — it’s about creating a sense of pride, comfort, and excitement in every drive. For Apollo, the journey now begins much before the engine starts and the wheels touch the road.