To raise awareness about breast cancer, Apollo Proton Cancer Centre, the first & only Proton Therapy Centre in South Asia & the Middle East, launched a pan-India initiative ‘Drive Away Breast Cancer. The initiative was focused on ensuring that every woman has knowledge and understanding of breast cancer. As part of this initiative, Ms Logeshwari and Mr Pream set out on a bike journey on June 21, 2022, traversing the length and breadth of the country including Nepal on their Royal Enfield Himalayan to raise awareness about breast cancer. In 120 days, the bikers travelled 18,000 km to bring breast cancer conversations to the forefront. Ms. Alisha Abdhulla, the first female racing driver and Mr. Harish Trivedi, Chief Executive Officer, Apollo Proton Cancer Centre, greeted the riders and congratulated them on their accomplishment. Sharing the experience of their journey, Ms. Logeshwari & Mr. Pream said, “It was a matter of great pride for us to do the entire tour in driving Apollo Proton Cancer Centre initiative to raise awareness about breast cancer”
Commenting on the occasion, Mr. Harish Trivedi, CEO, Apollo Proton Cancer Center, said, “The Drive Away Breast Cancer Initiative aims to raise awareness, reach out to women, and educate them on breast self-examination and early detection. I hope the initiative spreads our message to the general public to detect the disease at an early stage.” The rising cases of breast cancer have shifted focus towards spreading the right message and information about the need for regular screenings to reduce the mortality rate. Breast health still is not a topic of discussion among the female masses. Breast Cancer, is a result of multiple factors including environmental and lifestyle changes & in most cases, it is due to anomalies that arise out of the ageing process, while in 5-10% of the cases, it is genetically inherited. Early detection is the best protection against breast cancer. Regular self-examination and mammography at regular intervals have proven to be most effective in early diagnosis and in achieving better results in treatment and cure.