Royal Enfield Rider Mania which concluded on Sunday, 19th November 2017 was the largest ever gathering of Royal Enfield enthusiasts. Organized at Vagator, Goa, Rider Mania 2017 was home to a host of activities, including the popular Dirt Track racing, Custom Motorcycle showcase, Trials, Long Distance Travel Forum and Maze Chase amongst other revered activities amongst Royal Enfield enthusiasts.
The festival was also witness to the first ever community unveil of Royal Enfield’s new ground-up modern twin motorcycles, the Interceptor INT 650 and the Continental GT 650. Exclusive for the community members who have defined and grown the brand’s culture over the years, the unveil was hosted by Siddhartha Lal, CEO and Rudratej Singh, President, Royal Enfield.
The road to Rider Mania commenced with countrywide rides in key cities with Royal Enfield clubs and communities participating in large numbers. Rider Mania 2017 saw participation from attendees from diverse backgrounds and geographies. Enthusiasts rode from as far as Delhi, Gwalior, Ahmedabad, Jaipur, Bhubaneswar and even far flung cities of Kolkata and Guwahati for the annual get-together relishing every moment leading up to Rider Mania.
Motorcycling is a way of self-expression and keeping up with its initiative from last year, Rider Mania showcased Art at Rider Mania – motorcycling inspired art. The deep connect and passion for riding, came to life with various motorcycling inspired art exhibits around the Rider Mania venue. Graffiti inspired by tales on a motorcycle, 3D canvas creations and art on acrylic blocks were few of various ways artists used their own creativity to communicate a motorcyclist’s lifestyle and expressions.