Mahindra Two Wheelers and Paytm, one of India’s largest mobile commerce platform, have entered into a partnership to enable eRetail of the Mahindra Centuro motorcycles and Mahindra Rodeo UZO range of scooters. As part of the association, consumers can now buy both models on the Paytm marketplace. The aforementioned models of two-wheelers are available as per their respective ex-showroom prices.
Dharmendra Mishra, Vice President, Sales and Customer care, Mahindra Two Wheelers said that the partnership is to reach to our potential customers enable the two-wheeler manufacturer and its dealers to provide easier and more convenient ways to purchase two-wheelers in India.
Now although the concept of booking a vehicle seem new, Mahindra has already tried this strategy with its Scorpio SUV when it joined hands with Snapdeal back in September 2014. What do you think of Mahindra’s strategy to sell products online? Share your thoughts and opinions with us through the comments section below.