DSK Hyosung has had a great month as the company clocked sales growth of over 100 percent in the 250cc segment. The introduction of the luxury cruiser, Aquila 250, 2014 early this year clubbed with the robust network footprint expansion across the country has helped the Korean manufacturer to report growth of over 100% year-on-year in their 250cc segment (total of 375 units sold comprising of New GT 250 R and Aquila 250) during the period of July-August, 2014.
The Aquila 250 received phenomenal response with close to 275 bookings within the first month of its launch. The new avatar of GT 250 R from the DSK Hyosung stable captured the imaginations of new age speed aficionados, which is reflected in the robust sales growth this ‘Big Boy’ has garnered.
Sharing his thoughts on the strong performance, Shirish Kulkarni, Chairman DSK Hyosung said, “Growth in terms of sales has been phenomenal for the previous quarter. We have witnessed around 80-90% year-on-year growth this year when compared to the same period last year. The 250cc segment has always been the fastest selling segment for DSK Hyosung, this year it has been the game changer with new launches coupled with evolving customer buying patterns and organic growth in metros as well as tier II & II cities, and overall positive sentiment reflected within the economy. In the next couple of months, we are aiming to achieve a sales target of 300 bikes per month and are quite confident of accomplishing the same.”
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