Indian two-wheeler major Hero MotoCorp has grabbed the title sponsorship of 16th World Challenge Golf. The competition will be held between December 3 add December 7, 2014 at the Isleworth Golf & Country Club in Orlando, Florida, US, and will have 17 of the PGA TOUR’s best players compete for the USD 3.5 million top prize. The 72-hole, stroke play event is co-sponsored by the PGA TOUR and benefits the Tavistock Foundation and the college-access programs of the Tiger Woods Foundation.
Speaking about being the title sponsor of 16th World Challenge Golf, Pawan Munjal, Vice-Chairman & Managing Director, Hero MotoCorp Ltd, said, “This title sponsorship of the Hero World Challenge is reflective of Brand Hero’s rapidly expanding global footprint. Having been associated with the game in India for over two decades, and being the title sponsor of the Hero Indian Open for both men and women for several years, it is only befitting that we should be stepping on to the global arena of golf with the Hero World Challenge. It is also our love for the game, and especially for Tiger Woods, that we have come on board for the Hero World Challenge This is just the beginning. Going forward, we will certainly look at further cementing this relationship.”
Renowned golfer Tiger Woods added, “This tournament has been an integral part of my foundation since 1999 and has raised USD 25 million for my foundation and local charities. We are thrilled to partner with Tavistock Group to make the tournament an even stronger platform for the game of golf and I am very excited to welcome Hero MotoCorp as title sponsor. They are a global brand and a great fit for the Hero World Challenge.”
Hero MotoCorp has, for long, had a steadfast commitment towards promoting various disciplines of sports including golf, cricket and hockey. Most recently, the company has also become the title sponsor of the India Super League – the first-of-its-kind franchise-based football league in the country. Hero is also the Title Sponsor of the Hero Hockey India League.
The Hero World Challenge will continue to raise funds and awareness for the college-access programs of the Tiger Woods Foundation and will also benefit the Tavistock Foundation. The Tiger Woods Foundation provides educational opportunities for underserved youth nationwide, with the mission to break the cycle of poverty.
The Tavistock Foundation is dedicated to supporting communities in which the Tavistock Group has significant business interests, with a focus on funding education and medical research programs. In the last decade, the Tavistock Cup provided direct charitable contributions to Orlando Minority Youth Golf Association, First Tee and M.D. Anderson Cancer Center.
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