Ford survey concludes that consumers are embracing new technologies in transportation services

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GlobalWebIndex conducted a survey on behalf of Ford Motor Company across Asia Pacific to gauge the outlook of customers regarding innovations in transportation services. At the moment, the mode of transport opted by consumers are heavily supported by technology and helps them find new and easier ways to plan their journeys.

A total of 12,619 consumers were surveyed across 12 markets including Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, South Korea, Taiwan, Thailand and Vietnam. All of these countries contributed around 1,050 responses each. The fieldwork was concluded in January 2016.

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Some of the key findings of the survey are as follows:

  • Indians are embracing emerging transportation modes in droves.
  • Use of ride-hailing apps and car-sharing programs in India has grown rapidly: Both categories saw the largest usage increases out of all markets surveyed across Asia Pacific.
  • More than four in 10 respondents said they use ride-hailing apps more than they did a year earlier, and one in three said the same about car-sharing programs.
  • Despite the growth of new transportation modes, more traditional modes still remain popular in India.
  • One in four respondents to the survey said they use a ride-hailing app more than once a week to get around
  • Respondents in China and India were the most likely to use ride-hailing apps (both 28 percent).
  • Indian respondents were the third-most-likely to take more than one form of transportation on a single trip every day (44 percent), with an additional 25 percent saying they did so more than twice a week. Only 3 percent said they don’t ever use multi-modal transportation, the second-lowest of all countries surveyed, behind the Philippines.

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Increased use of all the transportation modes broke down as follows:

  • Private car: 47 percent of respondents
  • Ride-hailing apps: 42 percent
  • Taxi: 35 percent
  • Bus: 34 percent
  • Car-sharing programs: 33 percent
  • Subway, tram or train: 31 percent
  • Electric scooter or motorbike: 31 percent
  • Motorcycle taxi: 21 percent

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Ford partnered with ZoomCar to explore car-sharing scene in the Bangalore experiment. Data collected by specially equipped Ford EcoSports was used to analyze driver behavior and information about how the vehicle was used. This experiment was executed to develop new models for vehicle scheduling and ownership management within car-sharing platforms.

Ford also recently announced FordPass, a platform that is claimed to re-imagine the relationship between automaker and consumer. FordPass is designed to give users access to mobility services through the FordPass Marketplace, pay for such services with FordPay, interact with personal mobility assistants night or day with FordGuides and accrue membership rewards. The FordPass platform also includes FordHubs, storefronts where consumers can learn about Ford’s latest mobility innovations.

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Speaking about the survey, John Larsen, director, Ford Smart Mobility, Ford Asia Pacific expressed that smart phones are rapidly assimilating into the lives of every living being on the road, and Ford Smart Mobility is all about finding innovative ways to improve people’s lives by delivering smarter, more convenient access to mobility options. For many, especially in urban environments, car-sharing programs can offer significant benefits. He further added that Ford is looking at different sharing models in the U.S., Europe and in Asia Pacific to explore ways of improve car sharing experiences. In India, for example, Ford is running a Smart Mobility experiment to explore a model for easy vehicle sharing among close-knit groups like families or colleagues.

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